Better Choice Company, Inc. has announced a stock dividend of 0.35 per share for every 1 share held of common stock, which will be payable to stockholders of record as of Thursday, April 17, 2025. * The record date is April 17, 2025, and the shares will trade with a due bill on the stock dividend for trades beginning on April 17, 2025 up through and including April 21, 2025. * The ex-dividend date will be April 22, 2025, the first business day following the payment date of April 21, 2025. * Shareholders of record April 17, 2025 must hold their stock up through and including the April 21, 2025 (payment date) to receive the stock dividend. * The record date of April 17, 2025 is unchanged. **About Better Choice Company Inc.**
Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness.
- We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health.
- Our portfolio of brands, including Halo, is focused on providing sustainably sourced kibble and canned food derived from real whole meat, as well as minimally processed raw-diet dog food and treats.
- Our company is dedicated to providing pet parents with the knowledge to make informed decisions about their pet’s health and wellness, and we strive to maintain a strong commitment to customer satisfaction and loyalty.
**Forward Looking Statements**
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect,” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs.
| Key Factors | Description |
|---|---|
| Administrative and regulatory requirements | The payable date for the stock dividend has been changed to April 21, 2025, and the Company’s shares will trade with a due bill on the stock dividend for trades beginning on April 17, 2025 up through and including April 21, 2025. |
| Ex-dividend date | The ex-dividend date will be April 22, 2025, the first business day following the payment date of April 21, 2025. |
| Record date | The record date of April 17, 2025 is unchanged. |
“We are pleased to announce this stock dividend to our shareholders and we are confident that our continued focus on pet health and wellness will drive long-term growth and success for our company,” said Kent Cunningham, CEO of Better Choice Company Inc.
Key Dates
* Record date: April 17, 2025
* Ex-dividend date: April 22, 2025
* Payment date: April 21, 2025
Definition of Key Terms
* Due bill period: The period during which the Company’s shares trade with a due bill on the stock dividend. * Ex-dividend date: The date after which the stock dividend is no longer eligible for dividend reinvestment. * Record date: The date by which a shareholder must hold their stock to be eligible for the stock dividend.
- Administrative and regulatory requirements
- The payable date for the stock dividend has been changed to April 21, 2025, and the Company’s shares will trade with a due bill on the stock dividend for trades beginning on April 17, 2025 up through and including April 21, 2025.
- Ex-dividend date
- The ex-dividend date will be April 22, 2025, the first business day following the payment date of April 21, 2025.
- Record date
- The record date of April 17, 2025 is unchanged.
This stock dividend is just one example of the Company’s commitment to providing its shareholders with opportunities for growth and appreciation.
For more information about Better Choice Company Inc. and its stock dividend, please visit www.betterchoicecompany.com.
Investors and shareholders are encouraged to consult with their financial advisors for guidance on making informed investment decisions.
The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Kent Cunningham, CEO of Better Choice Company Inc. stated, “We are pleased to announce this stock dividend to our shareholders and we are confident that our continued focus on pet health and wellness will drive long-term growth and success for our company.”
About Better Choice Company Inc. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats.
