- Introduction
In a world where pets are increasingly considered part of the family, the way we feed them is undergoing a significant transformation. Gone are the days of dry kibble, and in its place, a new trend is emerging: human-style meals for pets. From gourmet treats to home-cooked meals, pet owners are now treating their furry friends to culinary experiences that are almost indistinguishable from those enjoyed by humans. But what drives this shift, and what are the benefits for our beloved pets?
Table of Contents
The Rise of Human-Style Pet Food
According to a report by Future Market Insights, the global fresh dog food market is expected to reach nearly US$2 billion by 2025, with the Asia-Pacific region being the fastest-growing market for raw, fresh, and frozen dog food. This growth is largely driven by pet owners who are becoming more aware of the nutritional value of their pets’ food and are willing to invest in high-quality, human-grade ingredients. Pet nutritionist Cam Wimble notes that traditional kibble is designed for convenience and a long shelf life, but often contains a lot of carbohydrates with synthetic vitamins and minerals added in. “The high-temperature cooking process also reduces the overall quality of nutrients,” he says.
The Benefits of Fresh Pet Food
So, what are the benefits of switching to a fresh pet food diet? For one, it can improve nutrient digestibility in pets, allowing them to better absorb essential vitamins and minerals. A study published in the Journal of Animal Science found that gently cooked fresh food improves nutrient digestibility in pets. Another benefit is that fresh pet food can be tailored to individual pets’ needs, taking into account their breed, age, medical conditions, and blood test results. This personalized approach can lead to improved health outcomes and a reduced risk of allergies and sensitivities.
Local Businesses Tap into Demand
In Singapore, local businesses are cashing in on the trend. Omakase.pet, a pet nutrition company founded by siblings Suzanne Chia and Travis Chia, offers premium fresh meals for pets through a la carte options and subscription-based meal plans. Subscriptions start at $1.50 for 100g, with mixed protein blends that include meats like chicken, beef, kangaroo, and even crocodile. The company’s founder, Ms Chia, notes that the demand for fresh pet food has tripled since launching in October 2022. “We try to keep our products and services affordable so that more pet owners can see the benefits for themselves,” she says. Another local business, Gentle Pet Store, has also seen significant growth in its fresh pet food sales. Co-founded by Celine Lee and Jonathan Goh, the store offers a range of wholesome, nutrition-focused meals tailored for pets.
The Love Language of Food
For many pet owners, feeding their pets is no longer just about sustenance; it’s about sharing an experience. Ms Wong, a government affairs consultant and dog owner, notes that cooking for her pets is a way for her to show love and care. “The food I’ve cooked for Popcorn and Mochi so far are all inspired by dishes I like to eat,” she says. The trend of cooking for pets is not unique to Singapore. Dog foodie duo Cedric and Edith from the United States have gained a massive following on social media, with their dog-safe versions of everything from chicken rice to burgers.
The Future of Pet Food
As the trend towards fresh pet food continues to grow, it’s likely that we’ll see more innovative and personalized approaches to pet nutrition. With the rise of online platforms and social media, pet owners are now more connected than ever, and the demand for high-quality, human-grade pet food is likely to continue. In conclusion, the way we feed our pets is undergoing a significant transformation. From gourmet treats to home-cooked meals, pet owners are now treating their furry friends to culinary experiences that are almost indistinguishable from those enjoyed by humans. As the trend towards fresh pet food continues to grow, it’s clear that pets are becoming an integral part of our lives, and our food choices are no longer just about sustenance, but about love and care.
