Different Dog, a Shrewsbury-based company, has raised a staggering £10 million in funding from new and existing investors to develop its business and expand its operations. This significant investment will enable the company to move to a new, state-of-the-art facility in Telford, a town that is already renowned as the ‘Dog Capital of the UK’. **Key Highlights:**

• The funding will support the company’s expansion into a new facility, which will enable it to serve thousands more dogs with its hand-cooked, human-grade meals.
• The move to Telford will create around 250 new jobs in the area.
• The company will invest in marketing to grow its customer base and hire top talent to accelerate growth.

The new facility, located in Telford, will provide the company with the capacity to serve a significantly larger number of dogs, with the potential to reach thousands more in the coming months. The town’s reputation as the ‘Dog Capital of the UK’ made it an attractive location for the company’s expansion. **About Different Dog:**

Different Dog offers a personalised subscription service designed to make feeding fresh, nutritious meals easy for dog owners. Customers start by providing details about their dog, including age, breed, activity level, and dietary needs. Based on this information, Different Dog creates a tailored meal plan using fresh, hand-cooked, human-grade ingredients.

**A Passionate Pursuit:**

The company was founded in 2017 by husband-and-wife duo Charlie & Alex Thurstan, who were driven by their frustration with the mass-produced, highly processed nature of pet food. They started by cooking meals for their own dog, Crumble, and soon discovered the benefits of feeding fresh, nutritious meals to their canine companion.

The company has since grown exponentially, feeding over 18,000 dogs and employing over 100 people. Its rapid growth has been fuelled by a “passionate, loyal and growing customer base” that has driven revenue doubling year-on-year for five consecutive years.

**Awards and Accolades:**

Different Dog has earned a 4.8 Trustpilot rating and a 96 per cent score on leading dog food directory allaboutdogfood.com. These impressive ratings demonstrate the company’s commitment to providing high-quality products and services to its customers.

**Quotes from the Founders:**

“More and more owners are seeking healthier options for their dogs, and seeing clear benefits from feeding hand-cooked fresh food. We’re delighted that this investment will help us take things to the next level and change even more dogs’ lives.” – Alex Thurstan, co-founder of Different Dog

“Different Dog is leading the way in pet nutrition, offering a fresh high-quality alternative to traditional pet food. With the growing demand for higher quality, more nutritious options for pets, we’re excited to support the team as they scale their operations and bring their innovative approach to even more dog owners.” – James Connelly, founder of Charlie Oscar Group and major shareholder of Different Dog

As the pet food industry continues to grow, Different Dog is well-positioned to capitalize on the increasing demand for healthier, more nutritious options.