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Pet care startup Supertails enters offline space with its first clinic in Bengaluru

Supertails, which has been operating primarily online since its inception, has seen a significant increase in demand for its services, particularly among pet owners in Bengaluru.

The Rise of Pet Care Startups

The pet care industry has experienced significant growth in recent years, driven by increasing pet ownership and a growing awareness of animal welfare.

Services Offered at Supertails+ Clinic

Supertails+ Clinic provides a comprehensive range of services to cater to the diverse needs of pets and their owners. The clinic’s services can be broadly categorized into three main areas: medical, grooming, and wellness.

Medical Services

  • Consultation: The clinic offers personalized consultations with experienced veterinarians to address specific health concerns or to discuss preventative care. Radiology: Supertails+ Clinic is equipped with state-of-the-art imaging technology, allowing for accurate diagnoses and effective treatment plans. Diagnostics: The clinic’s team of healthcare professionals uses advanced diagnostic tools to identify and manage various health issues. On-site Pharmacy: The clinic’s on-site pharmacy provides convenient access to a wide range of pet medications and supplies. ### Grooming Services

    • Grooming Services

  • Nail Trimming: The clinic offers professional nail trimming services to keep your pet’s nails healthy and well-groomed. Bathing: Supertails+ Clinic provides a range of bathing options, from gentle cleansings to more thorough deep cleans. Haircutting: The clinic’s experienced groomers use high-quality equipment to provide precise and stylish haircuts.

    However, Supertails aims to disrupt this traditional model by leveraging technology to provide personalized care solutions.

    The Rise of Digital Pet Care

    The pet care industry has experienced significant growth in recent years, driven by increasing pet ownership and the desire for more convenient and personalized care solutions. With the rise of digital technologies, pet owners can now access a wide range of services and products online, from food and toys to grooming and health checks. Key statistics: + The global pet care market is projected to reach $281 billion by 2025. + The Indian pet care market is expected to grow at a CAGR of 15% from 2020 to 2025. Benefits of digital pet care: + Convenience: Pet owners can access services and products from anywhere, at any time. + Personalization: Digital platforms can provide tailored recommendations and advice based on individual pet needs. + Cost-effectiveness: Digital solutions can reduce costs associated with traditional veterinary care.*

    Disrupting the Traditional Model

    Supertails aims to disrupt the traditional pet care model by leveraging technology to provide personalized care solutions.

    This trend is driven by the growing awareness of animal welfare and the desire for a more balanced lifestyle.

    The Rise of Pet Ownership in Urban India

    A Growing Market

    The pet industry in India is experiencing a significant surge, driven by the increasing number of pet owners in urban areas. According to a recent report, the number of pet owners in India has grown by 20% in the past two years, with the majority of them being first-time pet owners. This demographic shift is expected to continue, with the market projected to reach $5.5 billion by 2025.

    Convenience and Expertise

    The rise of online platforms is a key driver of growth in the segment. These platforms offer a range of services, including:

  • Vet consultations and advice
  • Pet training and behavior modification
  • Doorstep delivery of pet food and supplies
  • Pet grooming and spa services

    • These services cater to the growing demand for convenience and expert guidance among pet owners. Many pet parents seek online platforms that can provide them with the necessary support and advice to care for their pets.

    Growing Awareness of Animal Welfare

    The increasing number of pet owners in urban India is also driven by growing awareness of animal welfare. Many pet owners are now more conscious of the need to provide their pets with a balanced lifestyle, including regular exercise, socialization, and mental stimulation. This growing awareness has led to an increase in demand for pet-related services, including training, grooming, and veterinary care.

    The Future of Pet Ownership in India

    The pet industry in India is expected to continue growing, driven by the increasing number of pet owners and the growing demand for convenience and expert guidance.

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